Lamendola’s
90 Years Social Media Campaign

A person sits on a couch, browsing Lamendola’s 90 Years giveaway campaign on their phone via Facebook.

The Project Snapshot

  • Client: Lamendola’s Supermarket, Gonzales LA
  • Service: Social Media Strategy, Content Creation (Video/Photo), Campaign Management
  • Platform: Facebook
  • Campaign Duration: September 22 – October 16
  • Core Goal: Celebrate 90 years of service, increase community engagement, and boost anniversary-specific sales/traffic.

The Challenge:

To celebrate 90 years of service, Lamendola’s wanted a digital moment big enough to honor four generations of community history. While their previous social media content had steady engagement, this milestone required something bigger and louder.

The challenge was to create a modern Social Media Campaign Strategy that captured the local pride Lamendola’s stands for. Anselmo Lane stepped in to transform their digital presence into a storytelling engine, painting a vivid picture of the store’s history, people, and heart.

Someone holds a smartphone at a coffee table, looking at Lamendola’s 90th anniversary social media post with photos and comments.

The Solution: 90 Years, 4 Generations. That’s My Store!

We developed a multi-layered campaign built around elements that we know work best to drive engagement: vibrant video content, standout in-store personalities, real-time event coverage, and highly shareable, community-rooted posts.

By prioritizing personality-driven video content, we reached audiences on a much larger scale than static posts alone. Our team managed a full series of in-store features, recipe clips, and “throwback” legacy content that invited the community to share their own memories. To convert this digital excitement into action, we utilized strategic giveaways and real-time “live” coverage during the anniversary event, capturing the authentic energy of the celebration as it happened.

The Result: A Record-Setting Community Response

The campaign didn’t just celebrate the past; it activated the community and achieved Lamendola’s strongest stretch of engagement all year.

Massive Visibility: The campaign generated 315,041 total views, a 189.6% increase over the previous period.

High-Impact Video: Multiple videos topped 25,000+ views, with top-performing content seeing 200–300+ interactions per post.

Community Growth: The strategy drove a surge in new followers and secured 159 Facebook event RSVPs, with 28% coming from people not previously following the page.

Conclusion

Lamendola’s 90th Anniversary Campaign proves what happens when heritage meets strategy. At Anselmo Lane, we’re proud that our Social Media Campaign Strategy helped bring this century-long milestone to life, building excitement for the next generation of shoppers.